How to Write a Marketing Business Plan using SOSTAC or POST
There are two models that provide a framework for writing an integrated digital marketing plan. The first is called SOSTAC® planning model, the second model is Forrester’s POST method.
Marketing
8 Smart Steps in Integrating Influencer Marketing Into Content Marketing
The role of influencers in promoting content in the past few years has been observed. This is why content marketers have incorporated influencer marketing as well as other means of content promotion.
The 10 Most ANNOYING Marketing Buzzwords
These marketing buzz terms are polluting creative minds everywhere – and there might even be scientific evidence linking these cringe-worthy catchphrases to Millennials’ intense feelings of “I don’t want a desk job”. It’s certainly possible.
Article Writing: 5 Important Factors For Peak Performance
A really great article can increase the traffic flow to your website. Your article focus should give attention to these 5 factors: Keywords, Title, Introduction, Body and Conclusion.
How to Write Great Content Marketing Articles
Content Marketing is a great way to promote your company and yourself. Here are some guidelines to help you produce powerful articles that will attract a large audience for your product or service.
Email Marketing Terms – a Short Guide
A short guide to the common terms used in Email marketing.
Email List Building in 5 Easy Steps
Why is email list building considered so important for online businesses? Statistically, a prospect needs to see your message at least 7 times before they are ready to make a purchase. Also, the prospect has no real idea who you are, so you have to build trust.
15 Stats Every Mobile B2B Marketer Should Know
We all know about the importance of mobile in marketing, but this infographic from OpenView gives some interesting statistics on the finer points of what a marketeer should know.